Stop renting your leads from Zillow.
Every agent in your market gets the same Zillow leads. You're paying for a spot in line, not an advantage. Meanwhile, 78% of buyers work with the first agent who responds (Widely cited, NAR attributed). And the average agent takes over 15 hours to respond. You don't need more leads. You need your own pipeline, your own brand, and a system that follows up when you can't.
The speed problem you can't solve manually
MIT studied over 15,000 real estate leads. What they found should change how you spend your day.
15+ hours
Average agent response time to a new lead (917 minutes)
Inman
21x
More likely to qualify a lead when you respond within 5 minutes
MIT study, 15,000+ leads
44%
Of agents give up after just one follow-up attempt
Follow Up Boss / Real Estate Sales Solutions
The top 1% of agents respond in 2.3 minutes (Source: Inman 2025). The average responds in over 15 hours. That gap is where deals die.
And it gets worse. Leads need 8 to 12 follow-up touchpoints to convert. But 44% of agents give up after one attempt (Follow Up Boss / Real Estate Sales Solutions). Only 10% make more than three (Follow Up Boss). It's not that you're lazy. It's that you're showing houses, writing offers, managing transactions, and trying to run a business. Follow-up falls to the bottom of the list. Every single time.
But here's what makes this different from the other industries we work with. The answer isn't just answering the phone. The answer is owning your pipeline instead of renting it.
Your own leads. Your own brand. Your own system.
This isn't about phone answering. It's about building the infrastructure that makes your business yours. Not Zillow's. Not Realtor.com's. Yours. We work with agents, brokerages, and real estate investors. The playbook is different for each. But the goal is the same: stop depending on platforms you don't control for deals you can't afford to lose.
Brand Foundation
Who's your ideal seller? What neighborhoods do you own? What's your competitive advantage over the 47 other agents in your market? If you can't answer those questions precisely, your marketing will always feel generic. We build your buyer and seller personas, your brand voice, your competitive map, and a prioritized action roadmap. This is where everything else starts.
Learn moreAutomated Follow-Up
The 8-12 touches that convert leads into clients. Timed sequences that go out automatically. Not generic drip campaigns. Messages built on your voice, your market expertise, your local knowledge. You write one offer, go to three showings, and your follow-up still happens. Every lead. Every time.
Learn moreLocal Authority Through Content and SEO
Build your reputation as the agent who knows your market. Neighborhood guides, market updates, community content. SEO that puts you in front of buyers and sellers searching in your area. So leads come to you instead of coming from a platform where you're one of five agents bidding for the same person.
Learn moreLead Sourcing for Investors
For real estate investors: stop finding deals by accident. We build the data systems that surface motivated sellers, distress signals, and off-market opportunities. Seller personas that tell you exactly who's likely to sell and why. A pipeline you control, not one you buy.
Learn moreVermont real estate runs on different rules
Vermont median home price: $385,000. In Chittenden County: $500,000. (Source: Hickok & Boardman, Houzeo) Average commission per sale: roughly $11,000.
The rental vacancy rate is 3.2%, well below the national 7.2%. That means investor opportunities look different here. Housing supply is tight. Properties move. And the agents and investors who know this market win.
But Vermont also has seasonal dynamics that national platforms don't account for. Spring is the busiest season. Mud season slows showings to a crawl. Ski towns see a secondary winter spike. Your marketing should know this. Your follow-up timing should reflect it. A national drip campaign doesn't understand that nobody's scheduling a showing in Stowe during mud season.
We understand this market because we're in it.
Real engagement. Real results.
We worked with a Vermont real estate investment firm that needed to stop finding deals by accident and start finding them on purpose. They had no defined seller personas. No brand voice. No competitive positioning. Their marketing was reactive, not strategic.
We built their seller personas, created their brand voice guide, audited their digital presence, and mapped their competition. Three weeks. $1,000. Now they have the foundation for a data-driven acquisition pipeline.
Real engagement, Phase 0 completed. Vermont real estate investment firm.
That's the starting point. The brand foundation gives you clarity on who you're targeting and how to reach them. The automation that follows, the follow-up sequences, the content strategy, the lead sourcing, builds on that foundation. Without it, you're just sending generic messages to generic audiences. With it, every touchpoint sounds like you and reaches the right person.
Two ways to start. Pick the one that fits.
Brand Foundation
Starts at $1,000.
Buyer/seller personas. Brand voice guide. Competitive positioning map. Website and social audit. Prioritized action roadmap. Done in 2-3 weeks. This is where most real estate clients start, especially if you're not sure what you need yet or if your current marketing feels unfocused.
Automation
Starts at $1,000
Automated follow-up sequences. Content and social media strategy. Lead nurturing workflows. CRM integration. Project-based. You pay for the build, you own the result. This makes sense when your brand is solid and you need systems that do the work you can't get to. The 8-12 follow-up touches. The content calendar. The lead responses that need to happen in minutes, not hours.
Not sure which? That's what the free consultation is for. We'll look at where you are and tell you honestly which starting point makes sense. Sometimes it's the foundation. Sometimes it's the automation. Sometimes it's both.
Common questions
All of the above. We've worked with real estate investors on lead sourcing and brand strategy. Agents and brokerages typically need follow-up automation and content strategy. The starting point depends on where your biggest gap is. Investors usually need the brand foundation first. Agents who already know their market often jump straight to automation.
Those are lead rental platforms. You pay monthly. They send you leads that 3-5 other agents also get. Your conversion rate sits around 0.5-1.2% (Source: Follow Up Boss). When you stop paying, the leads stop. We build systems you own. Your brand, your content, your data, your pipeline. When you invest in your own pipeline, the asset stays with you. It doesn't disappear when you cancel a subscription.
Good. We work with what you have. We're not replacing your CRM. We're making sure it actually gets used. Automated follow-up sequences that run on their own. Lead responses that go out in minutes instead of hours. Content that drives inbound leads instead of you buying every one. Your CRM is the tool. We make sure it does the job.
Solo agents are often the best fit for this work. You don't have a marketing department figuring this out for you. You're the brand. Getting clear on your positioning, your audience, and your competitive advantage early means every dollar you spend on marketing after that works harder. At $11,000 per commission, one additional deal pays for the brand foundation ten times over.
Ready to build something Zillow can't take from you?
Free consultation. We'll look at your current lead sources, your follow-up process, and your market positioning. If the brand foundation makes sense, we'll tell you what it includes and what you'll get. If automation is the right move, we'll map out what that looks like. No pitch. No pressure. Just a straight conversation about building something that's yours.
- 30 minutes. Free. No commitment.
- You get a specific proposal with a clear price.
- If automation isn’t right for you, we’ll say so.
Or call us directly: (802) 404-1443
Tell us about your business.
We’ll get back to you within 24 hours. Usually sooner.