You’re Spending Money on Ads. Do You Know What’s Working?
Most small business owners run ads because they feel like they should. They boost a Facebook post, set up a Google campaign, and hope for the best. The money goes out. Sometimes calls come in. But you can’t tell which ad brought which customer.
Guessing Isn’t a Strategy
You set a budget. You pick some keywords or target an audience. You let it run for a month. Then you check and see you spent $500. Did it work? Maybe. You got some calls. Were they from the ads? You’re not sure.
So you keep spending because stopping feels risky. And you keep guessing because the dashboards don’t make sense and you don’t have time to learn them.
Meanwhile, half your budget might be going to clicks that never turn into calls. And you’d never know.
That’s not your fault. Ad platforms are designed for marketing teams with hours to optimize. You’re running a business.
How it works
We Audit What You Have
If you’re already running ads, we look at what’s working and what’s wasting money. If you’re starting from scratch, we set up campaigns based on what your customers actually search for.
We Set Up Tracking That Makes Sense
You’ll know which ad brought which call. Not vanity metrics like impressions and clicks. Real numbers: calls received, appointments booked, cost per lead.
Agree on campaign management
Your proposal defines the management period, reporting schedule, and changes included. Continuing campaign work is scoped separately from the initial setup.
We Report in Plain English
No 30-page dashboards. A clear summary: here’s what we spent, here’s what it brought in, here’s what we changed. You’ll read it in 2 minutes.
What your project can include
- Google Ads search campaigns targeting high-intent local searches
- Facebook and Instagram awareness campaigns for your local area
- Google Business Profile optimization for local search
- Real tracking: calls received, appointments booked, cost per lead
- Bid, copy, and budget adjustments during the agreed management period
- Plain-language reports on the schedule agreed in your proposal
Common questions
We’ll recommend an advertising budget based on your goals and market. Ad spend is paid separately from setup or management fees. Your proposal lists those costs before you commit.
Yes. You can manage your own campaigns or ask for hourly help. If you want us to handle them, your proposal defines the work and management period. Results depend on your offer, audience, budget, and follow-through.
Google search ads can generate calls within the first week. Facebook awareness campaigns take longer to build momentum. We set realistic expectations upfront and report results monthly so you always know where things stand.
What it costs
Time and materials.
You pay for the hours we work. We’ll discuss rates directly once we know the scope. Software, usage, and advertising costs are billed separately.
Content production, campaign management, reporting, or monitoring after delivery requires a separately scoped agreement. Your build doesn’t include indefinite monthly work.
We’ll check what your tools support before scoping the work. Some connections are straightforward. Others need custom work or a different approach.
We maintain what we build. Support terms, including how fixes are handled, are set in your agreement before work starts. New features, changes to your requirements, and third-party service changes are scoped separately.
Stop Guessing Where Your Ad Money Goes
If you’re running ads and can’t tell what’s working, or you’ve been meaning to start but don’t know where, let’s talk. We’ll review what you have (or don’t have) and tell you honestly whether ads make sense for your business right now.
Start a conversationQuickOutcomes, Essex Junction, Vermont