Get found by customers and AI assistants.
When someone in Burlington searches "emergency plumber near me," do they find you? When someone asks ChatGPT for a good dentist in Essex Junction, does your name come up? If the answer to either one is no, you’re invisible where it counts.
SEO means people find you on Google.
SEO stands for search engine optimization. But forget the jargon. Here’s what it actually means for your business.
When someone types "HVAC repair Burlington VT" into Google, the businesses that show up on the first page get the calls. Everyone else gets nothing. SEO is the work that gets you onto that first page.
It’s not magic. It’s not a trick. It’s making sure your website is built so Google understands what you do, where you are, and why you’re the right choice. The right page titles. The right descriptions. The right structure. Content that answers the questions your customers are actually asking.
Most local businesses have a website that looks fine but is invisible to Google. The search engine can’t tell what you do or where you do it. Fixing that is what SEO is.
How it works
Local keyword research
We find the exact phrases your customers type when they’re looking for what you do. Not national keywords that big companies dominate. Local ones. "[Your service] + [your town]." The searches where a small business can actually win.
Google Business Profile setup
Your Google Business Profile is how you show up on Google Maps and in the local results at the top of the page. We set it up properly, keep it updated, and make sure it matches your website exactly. Inconsistent information kills your ranking.
Website structure for search
Proper page titles, meta descriptions, heading structure, and internal linking. The technical stuff that tells Google what each page on your site is about. This is where most small business websites fall apart. The site looks fine to a human, but Google can’t make sense of it.
FAQ content that AI assistants pull from
AI assistants love FAQ pages. When someone asks Siri a question and your website has that exact question answered clearly, Siri pulls from your site. We build FAQ content around the real questions your customers ask.
Invisible code that tells Google and AI who you are
This is code that goes on your website. You’ll never see it, but Google and AI assistants read it. It tells them your business name, address, services, hours, service area, and reviews in a format they understand instantly. Without it, they’re guessing. With it, they know.
What you get
- Local keyword research targeting searches you can actually win
- Google Business Profile setup and ongoing management
- Website structure optimization for search engines
- FAQ content designed for AI assistant recommendations
- Structured data (schema markup) for Google and AI understanding
- Monthly ranking monitoring and content adjustments
Common questions
Honest answer: 2 to 4 months for local search in Vermont. National keywords take longer, but we don’t chase those. We target the local searches where your business can rank quickly. Some clients see changes in Google Maps within a few weeks.
Usually not. Most of the work is improving what you already have. Better page titles, better structure, adding the right content, fixing technical issues. If your website has deeper problems, we’ll tell you. But we always start with what’s there.
Google Ads are paid placement. You pay per click, and when you stop paying, you disappear. SEO is earning your spot in the organic results. It takes longer to build but it keeps working without a monthly ad budget. Both have a place, but SEO is the foundation.
It’s growing fast. More people are asking AI assistants for local recommendations every month. If you wait until everyone is doing GEO, you’ll be fighting for position. If you start now, you’ll already be there.
Find out where your business stands.
We’ll look at your current search presence, tell you what’s working and what’s missing, and give you a clear plan. The consultation is free. 30 minutes.
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